As the productivity app market evolves from feature-based competition to value-driven growth, global developers are seeking clear and actionable insights to navigate this transformation. Today, ...

One key to successful advertising is showing ads to people at just the right moment. Advertisers understand that the typical smartphone user moves seamlessly between apps and websites throughout the ...

Snap announced a suite of new products and optimizations for app advertisers called the App Power Pack, according to a company blog post. The offering includes new ad formats, bid strategies, ...

Google Ads announced new features "aimed at bridging this gap" between your advertising across both your website and app. There are new unified workflows and reporting with in-product nudges, unified ...

iPhone and iPad owners using the Search option in the App Store will soon see ads appearing at the top of results. From October 5, whenever an iOS user enters a keyword in the App Store’s search box, ...

Digital Turbine presents a compelling growth opportunity anchored by its robust On-Device Solutions business and expanding App Growth Platform (“AGP”). The company’s international On-Device revenues ...

The popular dating app Bumble is canceling an ad campaign that derides celibacy to promote its matchmaking service. It has also issued an apology. The company ran a series of ads in commercials and on ...

Life360, a popular family safety and tracking app, is getting deeper into the advertising and analytics platform business. On Thursday, it announced its first location-based ad targeting solution, ...

BUFFALO, N.Y. — Seneca Resorts and Casinos is warning consumers about fraudulent online ads promoting a mobile gaming app that uses the company’s logos and images. Officials said the ads are ...