Today the company is launching a campaign to sell animated display ads on other websites. Analysts said the move could attract big-name advertisers that favor flashy Web ads promoting their brands.

Already, Google Finance sometimes runs rectangular animated display ads alongside stock information. But Shilkin was clear that this doesn’t mean Gmail is about to start hosting similar image ...

Enhanced display ads: Showing display ads with performance-enhancing features such as mouseover highlights, etc. Animated display ads: Showing non-static display (e.g., image) ads, such as ad ...

Google’s ad system determines whether to display an image ad over a text ad based on relevance and performance. Google does not reveal how many AdSense publishers have opted to display image ads.

Today, the company is launching a campaign to sell animated display ads on other Web sites. Analysts said the move could attract big-name advertisers that favor flashy Web ads promoting their brands.

GumGum invented a way to deliver beautifully animated, video-capable and contextually relevant ads based on the meaning of images, with the ability to deploy campaigns on a large scale.

As the IPL momentum mounts, VDO.AI has introduced these new formats tailored for connected TV (CTV) and its three display environments, namely, QuickFrame, Interactive Storytelling, and InMotion.