Also in September 2023, departing Amazon executive Dave Limp told Bloomberg he thinks there will be a time when Alexa won't be free. "Yes, we absolutely think that," Limp said.

Amazon is taking Alexa to the next level with the help of AI. Amazon just announced Alexa+, an updated assistant powered by generative AI. The idea is to make Alexa more human, so she can help you ...

Amazon shares rose about 2% to $217.02. Alexa+ is free for Amazon Prime members and is priced at $19.99 a month for non-Prime users. An Alexa device, above. AP ...

The new Alexa is Amazon’s effort to compete with the wave of AI-infused virtual assistants that have grown in popularity since 2022, such as OpenAI’s ChatGPT and Google’s Gemini.

It’s no secret that Amazon is busy overhauling Alexa with generative AI, but a new report from CNBC reveals that the company plans to make people pay extra for it. When Amazon launches its ...

There’s a visual component to the new Alexa, as well. On Amazon’s Echo Show smart displays, Alexa+ powers photo galleries and other personalized content feeds.