Amazon Ads has unveiled new full-funnel advertising capabilities, including enhanced measurement and reporting tools. Phil Christer, managing director of Amazon Ads UK, made the announcement at the ...

AUSTIN, Texas--(BUSINESS WIRE)--(NASDAQ: AMZN) — At unBoxed 2024, Amazon Ads launched a suite of new advertising capabilities that bring together insights from across the marketing funnel to help ...

AUSTIN, Texas--(BUSINESS WIRE)--(NASDAQ: AMZN) — At unBoxed 2024, Amazon Ads announced a series of innovations across the Amazon Demand-side Platform (Amazon DSP) that drive precise full-funnel ...

Tanner Elton, VP of U.S. Ad Sales for Amazon Ads kicks off the Day 2 Keynote at the Unboxed conference. (Image courtesy Amazon) That diverse content and commerce ecosystem, combined with the company’s ...

Amazon has reorganized the ways that advertisers access its ecosystem. On Tuesday, the company introduced a unified Campaign Manager that combines Amazon DSP and Ads Console into one media-buying tool ...

NEW YORK — Amazon on Tuesday (May 14) made a big splash with its first-ever event during upfront week, a series of confabs where media and tech companies make their advertising pitches to brands and ...

Amazon Advertising is plotting its move to grab upper-funnel ad budgets. The advertising services group earned $17.3 billion in Q4 2024, up 18% year over year. “We remain pleased” with the steady ...

Still just in its first year of offering television advertising, Amazon already is looking to push the boundaries of interactive and shoppable TV. In advance of its debut Upfront presentation, the ...

Amazon Ads, the company’s demand-side ad tech business, hosts its annual industry show, called unBoxed, in Nashville this week. The event can be boiled down to one word: simplicity. Some version of ...

Third-party sellers on Amazon's marketplace are significantly outspending established brands on bottom-of-funnel advertising, according to new data from e-commerce analytics firm SmartScout. The ...