Nattie Powell was called a “beige mom” last year for painting her daughter’s Christmas tree toy realistic colors. Here’s what experts have to say about this muted trend.

What is ‘aesthetic’ TikTok? Kaeli Mae, who lives in Seattle, Washington, includes the hashtag #aesthetic in all her videos, a TikTok category with over 190 billion views on the platform.

The 74 reports on the "sad beige" parenting trend in nurseries, suggesting it may lack stimulation but isn't detrimental to ...

Nattie Powell was called a “beige mom” last year for painting her daughter’s Christmas tree toy realistic colors. Here’s what experts have to say about this muted trend.

One mom in Virginia is simply not having it. Hayley DeRoche, 36, is the creator behind "Official Sad Beige," an online parody account dedicated to the all-neutral aesthetic.

Like Gifford, Sheil curates her content to align with a beige aesthetic. All of her posts — like outfit of the day posts, home decor finds and beauty-related photos — are neutral-toned.

Pinterest has revealed its 2025 Color Palette of the Year, spotlighting a custom color lineup inspired by their Pinterest Predicts trend report that will "set the tone" for the year.

Well, that's not completely true if we're counting beige, black, and white. During that time, Parker's living space was a prime example of the "sad beige" aesthetic, she said.

Many of the "sad beige" items DeRoche calls out on her platform are marketed as being more organic and therefore, better and more ethical. Making eco-friendly purchases is great, she says.

Beige Christmas. Disco Christmas. Pink Christmas. Holiday decorations are not immune to the cycle of online micro-trends that declare a certain color scheme or aesthetic “in.” Fads enjoy their ...