A powerful tool for managing ad spend, keyword match types help advertisers tailor their ad campaigns to the most relevant audience, thus bringing in the right traffic and ultimately leading to higher ...

Advertising on Amazon is getting more complex, with an ever-growing list of targeting options. At the core of it all? Match types. Understanding how they work is essential to making your ad spend ...

The debate continues over the use of match types--broad, exact, phrase--in Google AdWords. All three match types can work together well, according to John Lee. Playing on a football metaphor, he ...

Two months ago, Google began testing a new AdWords type named broad match modifier. It basically allowed you to be "more specific with your broad match keywords, but be more lax than the phrase based ...