The study found an especially effective ad can be twice as persuasive as the average ad, and wealthier campaigns are able to spend $50 per vote less than small campaigns because of their ...

We know their slogans and can sing their jingles. The power of the advertisement is so strong it can make us open our wallets and spend our hard-earned cash. The Powers of Persuasion: Advertising in ...

India ranks third globally in advertising fatigue, with 70% of consumers saying they are weary of viewing the same ...

The Trade Desk report shows 70% experience ad fatigue, placing India third globally behind the US and Australia ...

A recent study by The Trade Desk reveals that 70% of Indian consumers experience ad fatigue due to repetitive ads, ranking ...

This study postulates that people’s beliefs about their own susceptibility to persuasion efforts can influence advertising effects. It thus represents the first explication of the process by which ...

We got a sneak peek at some of the historical advertisements that will be part of “Publicity & Persuasion: 300 Years of Advertising in Lancaster County,” a program being held Saturday at ...

The 2016 Presidential Campaign may have given rise to a new form of advertising, Gerrit Lansing, Chief Digital Officer of the Republican National Committee told the audience during his keynote ...