Adidas signs first NIL deal with girls' high school basketball player
While Smith is the first girl's high school athlete to represent Adidas, the brand has signed deals with a roster of women ...
Adidas and The Hidden Opponent Partner To Champion Athlete Mental Health
Adidas partners with The Hidden Opponent to promote athlete mental health, launching a supportive apparel line and expanding ...
Sports Business Journal19h
Adidas signing high school basketball phenom Kaleena Smith
Adidas is wading more into the NIL market through a new deal with women's high school basketball star Kaleena Smith.
Sports Illustrated24d
Anthony Edwards Takes Lie Detector Test in New Adidas Video
On Tuesday afternoon, adidas dropped a new advertisement starring Edwards. The two-time NBA All-Star takes a lie detector test and gets real honest. Below is the hilarious video and a breakdown of ...