This new format could mean more revenue for publishers who opt into Auto Ads, but it could also mean traffic that would have gone to a publisher’s placement ad now goes to a Google SERP.

ResponsiveAds has launched the Programmatic Fluid 250 AdFormat. This format goes beyond the standard 970x250 and 300x250 IAB ad slot placements to dynamically fill spaces across mobile, tablet and ...

YouTube creators take note: As of May, YouTube’s changing the way that mid-roll ad placement works, by updating its ad placement options in order to drive more logical, and responsive ...

The solution builds on the platform’s Automatic Search Placement feature, which allows brands to serve ads in TikTok search results. Search Ads Campaign is currently offered in the U.S. and TikTok is ...

(Reuters) - Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business.

With this new ad format and ResponsiveAds’ premium reach ... Publishers do not require any changes to the site, code or placements. With the simple task of opt-in by ad ops enabling friendly ...

Display ads remained the most widely used format, making up nearly three-quarters ... accounting for 36% of print ad placements. Front-page ads made up 62% of total placements, pointing to a ...

With this format, brands can deliver a full-screen ... engage prospective customers across the funnel all within a single ad placement. This achieves multiple objectives, from raising awareness ...