You’ve probably seen a Likert Scale even if you don’t know the ubiquitous measurement tool by name. In its traditional form, a researcher presents a statement followed by five response options of ...

Researchers often tweak the number of response options in the traditional five-point Likert Scale with little empirical justification for doing so. Now a psychologist has tested the test. Leonard ...

The Journal of Sex Research, Vol. 16, No. 3 (Aug., 1980), pp. 245-257 (13 pages) This article reports on three phases of the development of a Likert-type scale measuring heterosexual attitudes toward ...

Nearly all prior studies on the technology acceptance model (TAM) have used Likert scales to measure the model's constructs, but the use of only this type of scale has two shortcomings. One is that ...

Likert Scales show up in psychological contexts and other social science research, business, employment interviews, political polling, education and often at the close of an online retail purchase or ...