The Trade Shows Of the Past Are Gone Picture this: It’s the 1960s, and a company that manufactures bikes is preparing for an annual industry trade show. The company’s marketing leaders are ...

By digitally capturing the live, physical trade show, including exhibition space, booth tables and theater experiences, Maritz Global Events creates a digital, 3D environment replica of the entire ...

3. Stand out from the in-crowd. I believe trade show booths do have their place, particularly for established companies that want to boost their brand and show their appreciation for their customers.

It’s a surprising contender for a trade show that relies on novelty, but Reseat’s booth stopped me in my tracks precisely because it wasn’t like the others. I’m not saying that every ...

Engel rethinks the booth as a living, breathing experience. He understands that a trade show isn't just a marketing checkpoint. It's the brand's story being compressed into 60 seconds or less.

With real-world trade shows still largely on hiatus, Germany’s Rooom sees an opportunity for 3D browser-based equivalents.