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But as a guide, it's not likely to be longer than 320 characters, which I believe is the max we show now. If you had a meta description longer than that -- AND we used it exactly (which often isn ...
Less than six months ago, Google increased the max characters shown in the search results snippets box to 320 characters but now it seems Google has cut it down to 160 or less characters over the ...
Going forward, search snippets could be up to 320 characters across every search engine results page (SERP). A longer snippet may be displayed if the query calls for it.
Earlier this month, Google confirmed they have extended the search results snippets from 160 characters all the way to a maximum of 320 characters long.
Google has confirmed that only about five months after increasing the search results snippets, it has now decreased the length of these snippets. Danny Sullivan of Google wrote, “Our search ...