Swift released a new alternate cover for The Life of the Showgirl at the end of her first countdown. She revealed a second alternate cover, the Baby, That’s Show Business edition, after her countdown today. Another The Life of a Showgirl alternate cover has arrived, Swift revealed at the end of her August 21 countdown.

It's barely been over a week since Taylor launched her new era, but we've already had one countdown to her album cover reveal, another countdown to The Shiny Bug Edition, and yet another countdown to the Baby, That's Show Business Edition. And fans have noticed a trend.

Taylor Swift is starting off the week with another countdown sending fans into an excited whirlwind. The shimmering purple, four hour countdown popped up at 10 a.m. ET. The color reflects her "It's Rapturous" variant of her 12th studio album, "The Life of a Showgirl."

Taylor Swift started a new countdown clock this morning, set to expire at 2 P.M. For the second time, she revealed a new alternate cover for her album: The Baby, That’s Show Business edition. On August 18,

Follow our Taylor Swift live updates for all the latest on her upcoming album, “The Life of a Showgirl,” plus new photos, fan theories and more.

So, in the spirit of making countdowns a ✨lil treat✨ for ourselves — big moments, small moments, or even ridiculous ones — we made you your very own Taylor-inspired countdown generator. Create and share your countdown for ANYTHING, your next diet coke break, sharing the debut selfie of your new bob, or whatever!

Stefani Joanne Angelina Germanotta, better known as Lady Gaga, who is currently travelling the world on her Mayhem Ball Tour, just launched a surprise countdown clock on her website. The clock comes ahead of her show on Friday night, August 22, which is taking place at New York City’s Madison Square Garden.

After putting the Swifties on alert last week with an appearance on "New Heights" and a new album announcement, Taylor Swift has got them in a frenzy again.

After McCall Mirabella saw that Taylor Swift had turned her website into a countdown yesterday, tells PEOPLE she decided to cancel a gym date that had been scheduled just the night before.

Swifties think the “New Heights” episode has even more Easter eggs, which are subtle hints at her next big musical or career move.