Wedged between Black Friday, when many people storm big-box retailers for bargains, and Cyber Monday, when shoppers rely on their devices to find the best deals — Small Business Saturday encourages buyers to spend their money in locally owned shops, restaurants and other businesses.

Small Business Saturday is an annual event that celebrates small businesses across the country. This year, Small Business Saturday falls on 30. Small Business Saturday is the kickoff for the Small Business Administration’s Season of Small Business campaign.