Google unveiled its Pixel 10 lineup today, and the company’s latest phones will be the first to implement industry-standard C2PA Content Credentials within the native camera app. This enables people to identify whether an image was edited using AI, confirming its authenticity (or lack thereof) to anyone looking at it.

The AI expansion on the four Pixel 10 models amplifies Google’s efforts to broaden the use of a technology that is already starting to reshape society. At the same time, Google is taking a swipe at Apple’s Achilles’ heel on the iPhone.