Legendary actor Harrison Ford headlined Jeep’s two-minute Super Bowl commercial, Owner’s Manual, which aired on Sunday, February 9.

A decision by Jeep to enlist actor Harrison Ford for a Super Bowl commercial was a last-minute gambit that almost didn't suceeed

Did you catch the Jeep commercial during the Super Bowl? Harrison Ford swung at Ford by saying his Jeep Wrangler makes him happy, even though his name is ‘Ford’. But this ad might not have upset Ford Bronco drivers as intended.

Jeep's 2025 Super Bowl commercial stars Harrison Ford playing on Americana. "Freedom is for everybody. But it isn't free, it's earned," Ford says over archival footage of Jeeps in World War II and a soldier hugging his child. "There are real heroes in the world – but not the ones in the movies."

Super Bowl commercial hit patriotic notes as actor Harrison Ford argued that freedom was “the roar of one man’s engine, and the silence of another’s,” showing gas, hybrid and electric models. “We won’t always agree on which way to go,

Harrison Ford may have the same last name as a particular car brand, but he is a Jeep man. The 82-year-old legendary actor starred in a Super Bowl 2025 commercial for Jeep that aired on Sunday, February 9.