Discovery Chief Financial Officer Gunnar Wiedenfels confirmed that Max would soon start cracking down on password sharing. The news, while disappointing, was far from shocking, seeing as rival platforms like Netflix and Disney+ rolled out similar policies before.

Max's password sharing crackdown will kick off next week with some "early, gentle messaging," according to WBD exec JB Perrette.

Max will begin its password-sharing crackdown next week, beginning with “very early, gentle messaging” directed at high-usage users.

As Deadline reports, Max is going to target higher data users first with "gentle messaging" encouraging them to stop sharing their logins and add an additional account instead. Those reminders are set to start showing up as soon as next week. But that messaging is going to become less friendly as time goes on in 2025.

Like other streaming services, Discovery Max will give you the chance to officially add someone to your account.

Max previously confirmed that it would crackdown on password sharing, and the company has now revealed a timeline and more details.

Max, formerly known as HBO Max, will address password sharing next week with "gentle reminders" for accounts showing unusual activity.

Max is preparing to begin its password-sharing crackdown for users "next week" for those with a stronger history of sharing. Warner Bros. Discovery CEO and president of global and streaming, JB Perrette states its crackdown will get more restrictive in 2025.