Jaguar sells cars but doesn't want to be an "auto brand" anymore. Instead, nonbinary aliens are here to sell you DEI.

Jaguar will reportedly buy back almost 3,000 I-Pace EVs from the 2019 model year because their batteries may catch fire.

Not only has Jaguar Land Rover Automotive Plc earned the right to take a few risks, it won’t matter much if the relaunch ...

Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...

There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...

"We wanted to move away from traditional automotive stereotypes," Rawdon Glover, Jaguar's managing director, said in response ...

The managing director of Jaguar is defending the luxury car company after it faced online criticism for a controversial ...

Much of the marque’s fanbase is aggravated by a marketing move that they consider “too woke” or an affront to the brand’s ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...

Jaguars's rebrand has ignited a wave of debate. This attempted rebrand offers three critical lessons for CEOs attempting to ...

The culture wars have come for the automotive industry, with recent ads from two big luxury brands drawing widespread ...