In record time, Haliey Welch went from a viral sensation, to successful podcast host, to the recipient of an SEC complaint due to her involvement in the allegedly dodgy memecoin $HAWK.

Haliey Welch, the social media influencer better known as “Hawk Tuah Girl,” launched her own cryptocurrency – which briefly surged in value only to crash in a matter of hours. ‘Hawk Tuah Girl’ Haliey Welch launched her own cryptocurrency, only for it to plummet by 90 percent just hours later

Social media believes they have found the new "Hawk Tuah" Girl amid Haliey Welch's cryptocurrency controversy.

Stephen Findeisen - known as Coffeezilla, a crypto YouTuber with more than 3 million subscribers - said in a X space conversation with Welch and her team the Hawk Tuah rollout was “one of the most miserable, horrible launches I’ve ever seen.” He accused Welch and her team of insider trading, which they have denied.

Welch jumped into the crypto craze after months of growing her brand. Since June, when her interview went viral, the 22-year-old has cashed in on her success with Hawk Tuah-themed merch, her podcast “Talk Tuah” and the launch of her AI dating assistant app Pookie Tools.

Haliey Welch, known mostly as the star of the viral "Hawk Tuah" meme, is facing criticism after her newly launched cryptocurrency nosedived in value. Her "Hawk" digital coin hit a $490m market cap shortly after it launched on Wednesday, before suddenly losing more than 95% of its value within hours.

Other crypto content creators have accused Welch of insider trading behind this disastrous Hawk Tuah memecoin launch, but the founder and her team maintained their stance on honestly selling off the coin.

Haliey Welch - known globally as the Hawk Tuah girl - achieved overnight fame after two words made her go viral on the internet but things have spiralled in recent days

Soon after, to the surprise of no one—other than the unlucky few who decided to buy HAWK on public markets—the coin collapsed more than 95%. The upshot is retail investors got fleeced, while a group of insiders pocketed $3 million,

Internet sensation Haliey Welch has come under heavy fire from NRL supremo Phil Gould following her meme coin disaster.