In 2024 alone we've seen the launch of the ever-popular Fujifilm X100VI, the Fujifilm X-T50, the Fujifilm GFX100S – complete with its gargantuan sensor – and the recent content creator-focused Fujifilm X-M5.

Achieving rich, true to life visuals with the large format sensor Paving the way for a new era of film production and timeless masterpiece

Fujifilm introduced the GFX System of mirrorless digital cameras in 2017 and has added a series of improvements, including video capabilities. With GFX Eterrna, the company is combining its filmmaking experience and experience as a premiere source of lenses under the Fujinon brand with the advanced technology of its GFX System cameras, it said.

The 102MP sensor will be paired with Fujifilm's X-Processor 5, also brought over from its more stills-focused cameras. That sensor is "approximately 1.7 times larger" than 35mm sensors, which themselves are considered relatively big for cinema cameras.

I bet you have asked many times over the years, “When will Fujifilm make a dedicated cinema camera?” Well, my friends, today is the day. FUJIFILM

The FUJIFILM GFX ETERNA, which the company plans to release in 2025, will feature a large format sensor, “GFX 102MP CMOS II HS”, which is approximately 1.7 times larger than a 35mm sensor. Fujifilm will showcase the “GFX ETERNA” as a reference exhibit at the comprehensive media event “InterBEE 2024”,