Drake accuses record company of using bots to ‘artificially inflate’ Kendrick Lamar’s song ‘Not Like Us’ on Spotify
Drake's petition accuses UMG of paying an independent radio promoter acting as an intermediary, who then paid other radio stations to boost airplay of Lamar's track. The petition also claims UMG paid Apple, or approved payments to the company, to purposefully use its voice-activated assistant Siri to misdirect users to 'Not Like Us'.