The afternoon was a joyful reminder of the city’s resilience, said Bob Roberts, president of the Corktown Business Association.

Customers rounding out their holiday shopping are gearing up for "Small Business Saturday," a day dedicated to supporting small businesses.

Neighborhoods, including Humboldt Park, Lincoln Square, and Ravenswood, are offering extra deals and special events in honor of the shopping day.

The holiday season is officially underway, which means many local business owners in the Grand Rapids area and nationwide are encouraging customers to shop small before hitting the big chains. Founded by American Express and co-sponsored by the U.

Small Business Saturday encourages shoppers to shop small following Black Friday. Here’s how to support small businesses and our favorites to shop from.

Since 2010, more than $200 billion have been pumped into local businesses nationwide on Small Business Saturday.