CES 2025: Dell Is Rebranding, and It’s Confusing
Dell is reorganizing its entire product lineup, retiring iconic brands like XPS, Inspiron, Latitude, and more. All in the ...
Start your photocopiers: Dell rebrand shamelessly rips off Pro iPhone marketing
In a bid to reinvigorate PC sales, Dell should've put a lot of thought into how it rebrands its PCs. Instead, it ripped off ...
So you're telling me Dell's new laptop rebrand isn't a joke?
Dell has taken pot shots at Apple in its ads before, and the brand is often seen as one of the Cupertino company's biggest ...
Dell ditches Inspiron, Latitude, and XPS, in sensible yet confusing rebrand
It's out with the old, as Dell ushers in a new naming scheme for its wares, with just Dell, Dell Pro, and Dell Pro Max taking ...
Dell Copies iPhone 'Pro', 'Pro Max' Naming Strategy for New PC Lineup
Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking ...
Dell's confusing rebrand is highlighted by these otherwise lovely looking laptops
Dell will expand its portfolio later this year with AMD and Snapdragon X processors. Regardless of the processor that powers ...
Dell abandons XPS, Inspiron, and its other classic brands in favor of new branding strategy
Inspiron, XPS, and other Dell brands are going the way of the dinosaur it seems as the new Dell, Dell Pro, and Pro Max take ...
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Dell unveils Apple-inspired rebrand
The company is ditching familiar names like XPS, Inspiron, and Latitude in favour of a simplified, tiered system: Dell, Dell ...
Tuesday's Hot Stocks: Dell, Irobot, And More
Dell Technologies (DELL) may end its downtrend after the firm announced a marketing update. The desktop and laptop supplier ...
CES 2025: Dell unveils Apple-like rebrand in bid to make PCs cool again
Dell Technologies Inc is re-branding its PCs in a manner reminiscent of Apple Inc’s naming conventions in an effort by the ...
Dell mocked at its own press launch for copying Apple’s naming convention
Dell was mocked at its own press launch for copying Apple’s iPhone naming convention for its PCs. Both laptop and desktop PCs are now divided into three tiers, whose names are taken straight from the ...