Established in 2010 during the economic recession, Small Business Saturday was brought to life by the credit card company, American Express.Since its founding,

The biggest shopping day of the year is quickly followed by a big day for small businesses. Since 2010, the Saturday after Thanksgiving has been deemed Small Business Saturday, a day in which customers are encouraged to support local small businesses.

(WDAM) - The first Saturday after Thanksgiving has become known as Small Business Saturday. The day is part of a campaign started by American Express to support family-owned businesses in the United States. “Small businesses will generally make their ...