New study shows black people better represented in ads
WEBSep 28, 2023 · All those black and ethnic people we see in ads these days seems to have had an effect: a new study from the Black British Voices Research team shows that 77% of black British people believe that advertising campaigns portray black culture better than they did ten years ago. The study was a collaboration between the University of …
Coral bets on the fans in first work from Wonderhood Studios
WEBFeb 22, 2024 · Wonderhood Studios’ first work for Coral shows a high energy horse race where the fans are the jockeys. The riders include a “ladies’ day lady,” “Maggie and her cuppa,” and “Danny’s stag do boys.” Out in front is “The bloke who doesn’t know which horse is his.” It’s a fresh take in a betting market
Neil Dawson: why Volkswagen is a Modern Classic
WEBApr 14, 2015 · Neil Dawson (left), founder of London creative agency Dawson Pickering with Clive Pickering, is the former ECD of BETC in London, where he helped win Bacardi, Cow & Gate and Diet Coke. Before that he was worldwide creative director on Philips at DDB. If only everything in life was as reliable as the Volkswagen tone of voice.
Nick Manning of MMC: New ANA Programmatic study - More …
WEBDec 18, 2023 · We've now seen the latest report from an advertiser trade body to shine a critical light on the ineffectiveness of online display advertising on the Open Web. Previous studies from the World Federation of Advertisers (WFA) in 2014, the ANA in 2017 and ISBA in 2020 and 2022 described the dramatic loss of value that
St James’s Place produces heart-warming tale despite, er, issues
WEBMar 15, 2024 · St James’s Place produces heart-warming tale despite, er, issues. UK wealth manager St James’s Place is having to return £426m to customers for over-charging so, obviously, it’s running a campaign showing how caring and sharing it really is. ‘Invaluable Advice’ from Ogilvy features that single parent, growing-up thing beloved of ...
Uncommon walks on water in new ‘Everyday’ film for Avios
WEBMar 25, 2024 · After a decade away from big brand advertising, Avios’ new campaign – its biggest media investment to date – is a spellbinding film showing people gliding serenely above the water on e-foils as they go about their everyday business. The dreamy ride sends the simple message that booking fights isn’t the only way to rack up Avios points.
Jude Bellingham ‘brings the energy’ for Lucozade
WEBMay 16, 2024 · Footballer Jude Bellingham is probably England's best hope for a decent performance at the Euros this summer, as well as being a key asset to Real Madrid in the Champions League final next month. So Lucozade has done well to sign up the popular 20-year old midfielder for a multi-year partnership, and Bellingham just about
MAA Ad of the Week: Publicis Conseil for Orange Paralympics
WEBAug 16, 2024 · That Paralympians can run just as fast as ordinary athletes seems to have occurred to a few advertisers but Publicis Conseil finds a compelling illustration here for French telecom Orange, harking back to the Rio Olympics/Paralympics in 2016. With ORANGE and PARIS 2024: Relive the race that changed the history of athletics #Paris2024. Watch on.
Omnicom surges out of Q2 starting blocks with 5.2% growth
WEBJul 17, 2024 · 0 1,904 1 minute read. This time it’s Omnicom setting the pace among the ad holding companies, beating Publicis to the draw with its Q2 2024 earnings, recording organic growth of 5.2% (Q1 4%) with experiential leading the way followed by advertising and media. Global revenues reached $3.9bn, an increase from $3.6bn in Q1.
Häagen-Dazs gets it on with BBH - More About Advertising
WEBJan 22, 2024 · General Mills' Häagen-Dazs has appointed BBH as its global lead creative agency, re-uniting a famous client/agency relationship. Back in the 1990s Häagen-Dazs adult-style campaigns with BBH included 'Dedicated to Pleasure' and 'Heat,' the brand’s first TV advertising campaign. In the first year of the partnership, Häagen-Dazs saw an annual sales growth of 398%, becoming a