Demand Gen Report - The Latest B2B Marketing News & Trends
WEBAt the 2024 B2B Marketing Exchange East, Sophia Agustina, CEO & Co-Founder of Gain Relationship, and Margaret Safford, President of Gain Relationship, will host a customer-centricity workshop based on the pair’s “9…. Latest B2B marketing news and trends. We cover new product innovations, capture insights from top industry executives, and ...
About Us - Demand Gen Report
WEBAbout Us. Since its launch in 2007, Demand Gen Report (DGR) has served as the publication of record for B2B marketing professionals. Our website, newsletters, and in-depth reports cover the latest product innovations, capture insights from top industry executives, and offer unique insights into demand generation best practices.
Reports - Demand Gen Report
WEB2023 ABM Benchmark Survey: Orgs Increasing ABM & Demand Gen Integration; Focusing On New Tech & Data Sources. More than two-thirds (67%) of practitioners are leveraging an account-based marketing (ABM) strategy — and…. What’s Working In Email Marketing? Optimizing Content Across Devices, Increasing Personalization.
Loyalty And Retention Driving Next Generation Of Customer …
WEBMar 13, 2013 · While no one is turning away new business today, the focus is shifting to customer retention and building loyalty, according to speakers at the Automating Customer Lifecycle Management event, which was recently held in New York and sponsored by Eloqua. Andrew Gaffney, Editor of Demand Gen Report, kicked off the meeting with a discussion of the ...
DGR TV: Amnon Mishor, Leadspace - Demand Gen Report
WEBOct 10, 2012 · Demand Gen Report caught up with Amnon Mishor, Founder and VP Products at Leadspace, at Dreamforce 2012 to discuss his company's groundbreaking approach to finding relevant sales leads. Mishor explains how Leadspace, uncovers highly qualified prospects using intelligence gathered from social networks, the web and lead databases -- all blended into a single view.
Latest - Demand Gen Report
WEBChampion Raises $3.3M To Enhance Customer-Led Growth. Champion, an AI-powered customer advocacy platform, closed an oversubscribed $3.3 million seed founding round. The company plans to…. Financial News September 4.
Demand Gen Report
WEBHow To Adapt Ad Content To The Buyer’s Journey. by Anna Tsymbalist, Influ2 | Aug 23, 2024 | Demanding Views. As B2B marketers, we’re used to treating our buyers as some homogeneous buying committee, which means most of our personalization relies on surveying content based on personas or industries.
PathFactory Acquires Uberflip To Enhance Content Intelligence ...
WEBJul 18, 2024 · PathFactory, a content intelligence company, acquired Uberflip, a content experience platform, with the goal of unifying the companies’ complementary features to offer better B2B content intelligence and personalization.. Through the acquisition, PathFactory will leverage Uberflip’s platform to help address the growing demand for better buyer journeys at scale.
B2B Buyer Survey Reveals Impact Of Social Media On Vendor …
WEBSep 11, 2012 · Social media obviously plays a major role in the B2B buying process today, and the survey highlighted several relevant findings: – Blogs and LinkedIn content are by far the most influential social media sources during the vendor selection process. SlideShare and YouTube were also cited as being influential, while Twitter, Facebook and ...
Beyond The Blast: Crafting Precise Demand Gen In The Age Of …
WEBSeptember 25, 2024 • 2PM ET. More than half (56%) of B2B buyers believe there’s an overwhelming amount of available content — meaning practitioners must make the shift from content volume to content value. This transformation requires a deep understanding of buyer intent and the adoption of account-based go-to-market (GTM) strategies, as ...