Chief Marketer - The Global Information Portal for Modern …
WEBChief Marketer is an information hub connecting a global portfolio of more than a dozen marketing-focused brands with an aggregate audience topping 1.1 million readers.Our content team scans the marketing universe and connects the dots between all of the marketing disciplines to forecast trends and educate marketers on what’s next and what the implications will be for their careers and their ...
Wal-Mart Launches New Marketing Slogan - Chief Marketer
WEBFriday, September 14, 2007. Wal-Mart is out with a new marketing tagline, which focuses on cost savings and includes new TV spots and an interactive Web site. The new slogan, “ Save Money. Live Better,” the first in nearly 20 years, replaces Wal-Mart’s “Always Low Prices” tagline. The campaign builds off an economic study by Global ...
Brands on Fire: Budweiser - Chief Marketer
WEBFeb 26, 2021 · Parent company Anheuser-Busch InBev ran its first Super Bowl corporate spot, which referenced Budweiser as well as its brand extensions and sibling brands. As Marcel Marcondes, Anheuser-Busch’s U.S. chief marketing officer, said, “We cannot talk about AB without Budweiser.”. Had this been a one-time stunt, the buzz around Budweiser’s ...
The Power of Brand Narrative: 5 Ways to Create It
WEBAug 17, 2018 · The possibilities for “surprise and delight” in the advertising world are limitless. 5. Make an empathetic connection. Great books, movies, and folk tales remain popular because people connect to them. Similarly, brand narratives are at their strongest when they’re able to make connections to customers’ lives.
50 BEST-PROMOTED BRANDS - Chief Marketer
WEB50 BEST-PROMOTED BRANDS. Posted on October 1, 2000 by Chief Marketer Staff. PROMO salutes 50 products, services, and properties making the most noteworthy marketing waves. Results are king. At the heart of every promotion marketing campaign is a need to increase sales, either immediately through purchase initiatives or …
Brand Enthusiasm: Why some brands thrive while others dive.
WEBFeb 1, 2000 · The key to brand enthusiasm is to move beyond your product’s function and build an emotional connection with consumers. This happens when the brand plays a larger, more meaningful role in consumers’ lives by going beyond traditional marketing tactics to develop an empathetic, personal understanding. Brands need vivid insight into what ...
Understanding How Macro and Micro Forces Influence Marketing
WEBJun 20, 2016 · Executive Perspectives for Modern Marketers. Chief Marketer is an information hub connecting a global portfolio of more than a dozen marketing-focused brands including Event Marketer, AdExchanger, AdMonsters, Cynopsis Gaming, Cynopsis, Multichannel Marketer, PR News, and more—an aggregate audience topping …
CM200: Recognizing the Top 200 Marketing Agencies of 2021
WEBOct 2, 2020 · Executive Perspectives for Modern Marketers. Chief Marketer is an information hub connecting a global portfolio of more than a dozen marketing-focused brands including Event Marketer, AdExchanger, AdMonsters, Cynopsis Gaming, Cynopsis, Multichannel Marketer, PR News, and more—an aggregate audience topping …
How L.L.Bean Mastered a Sophisticated Measurement Strategy
WEBMay 15, 2019 · When you’re a respected 107-year-old brand, it takes a sophisticated strategy to remain relevant—and a willingness to change with the times doesn’t hurt either. As revenue stalled and customers aged, L.L.Bean began a transformation journey about 18 months ago, shifting its focus to align with a new refined brand positioning: “Made For ...
Six Steps to a Successful Product Rollout - Chief Marketer
WEBNov 7, 2005 · As for the six steps to a successful rollout: Step 1: Find and identify the consumer insight. The key to finding a big new insight is understanding consumer needs and wants as well as how they view and use the product category in question. Trying to “sell the consumer” on your views is seldom successful; listening to consumers’ language ...