iMotions | Powering Human Insights - Biometric Research
WEBiMotions is the world’s premier provider of human insights software. Across its desktop and online applications, iMotions allow users to collect and analyze human behavior data through eye tracking, galvanic skin response, facial expression analysis, EEG, EMG, and ECG on one convenient platform. Backed by science, this multi-modal software ...
What Is The Subconscious Mind? - iMotions
WEBFeb 18, 2020 — The subconscious mind is a fascinating and complex aspect of our mental processes that influences our thoughts, emotions, and behavior. Despite its importance in shaping our experiences, it remains largely unknown to our conscious awareness. In this article, we will explore the concept of the subconscious mind, its functions, and how it can ...
How to Design an Effective Questionnaire - iMotions
WEBJul 20, 2021 — Six steps to good questionnaire design. #1: Identify your research aims and the goal of your questionnaire. #2: Define your target respondents. #3: Develop questions. #4: Choose your question type. #5: Design question sequence and overall layout. #6: Run a pilot. Free 44-page Experimental Design Guide. If you want to find out something about a ...
Galvanic Skin Response (GSR): The Complete Pocket Guide
WEBFeb 25, 2020 — Galvanic Skin Response reflects the variation in the electrical characteristics of the skin. GSR is also known as Skin Conductance (SC), Electrodermal Activity (EDA), Electrodermal Response (EDR) and Psychogalvanic Reflex (PGR) GSR activity is typically measured in “micro-Siemens (uS)” or “micro-Mho (uM)”, mirroring the conductance of a ...
What Are Emotions and Why Do They Matter? - iMotions
WEBMar 31, 2015 — Emotions describe physiological states and are generated subconsciously. Usually, they are autonomous bodily responses to certain external or internal events. By contrast, feelings are subjective experiences of emotions and are driven by conscious thoughts and reflections. This means that we can …
Facial Expressions - A Complete Guide - iMotions
WEBSep 7, 2023 — Facial expressions are powerful non-verbal cues that convey emotions and intentions. Analyzing them is crucial for several reasons. Firstly, it helps in understanding people’s feelings, fostering empathy, and improving communication. Secondly, in fields like psychology, business, and security, studying facial expressions can reveal valuable ...
An Introduction To The Sympathetic and Parasympathetic
WEBNov 12, 2019 — The autonomic nervous system – which as the name suggests is involved in a number of typically automatic, regulatory functions – is then further split up into the sympathetic nervous system (SNS) and the parasympathetic nervous system (PNS). These two systems are activated in times of arousal or recovery. Put simply, SNS activation leads to ...
Galvanic Skin Response (GSR): Methodology and Interpretation
WEBJul 17, 2018 — Galvanic Skin Response (GSR) is a physiological measure that has been used in psychological research for over a century. GSR measures the electrical conductance of the skin, which changes in response to emotional arousal and other psychological processes. This non-invasive method has proven to be a useful tool in understanding the mechanisms ...
10 Free Eye Tracking Software Programs [Pros and Cons] - iMotions
WEBFeb 26, 2021 — This open source software allows eye tracking from both infrared and visible spectrum illumination, using Matlab. Pros. + Can be used with webcams and infrared eye trackers. Cons. – Requires Matlab (commercial software) and working knowledge of Matlab. – Doesn’t allow integrated stimulus presentation. – No support.
Heart Rate Variability - How to Analyze ECG Data - iMotions
WEBJul 19, 2019 — Of the frequency-domain methods, data related to the amount of low frequency (LF) heartbeats is often used (0.04 to 0.15 Hz) as a measure of sympathetic nervous system activity. Measurements of high-frequency (HF; 0.15 Hz to 0.4 Hz) and very-low-frequency (VLF) are also used. The frequency is …