How Victoria’s Secret Is Trying to Rebrand - The New York Times
WEBJul 13, 2022 · When Victoria’s Secret announced, back in August 2021, that it was rebranding after years of falling sales and falling cultural credibility — that it would become a champion of female...
Unpacking the Victoria's Secret Rebrand - Teen Vogue
WEBDec 29, 2021 · We could argue that the Victoria’s Secret rebrand started in the summer of 2019. That year, the brand, highly criticized for its lack of diversity, hired its first trans model, Valentina...
Victoria's Secret Rebrand: Insights & Lessons From a Billion …
WEBOct 30, 2023 · Dive into Victoria's Secret's rebranding saga, uncovering big missteps and essential lessons for marketers in the age of authenticity and inclusion.
Victoria's Secret rebrands featuring diverse, inclusive message …
WEBJun 17, 2021 · Victoria's Secret introduces an inclusive rebrand featuring Priyanka Jonas Chopra and several other diverse brand ambassadors for The VS Collective.
Victoria’s Secret Swaps Angels for ‘What Women Want.’ Will They …
WEBJun 16, 2021 · Victoria’s Secret, which did finally introduce a Mother’s Day campaign last month and even featured a pregnant model, will soon begin selling nursing bras.
Victoria’s Secret is overhauling its image. Is it enough to regain ...
WEBJun 18, 2021 · Less than two years after Victoria’s Secret pulled the plug on its star-studded annual fashion show, known for runway looks that combined strappy lingerie with enormous wings, the brand is retiring...
Victoria's Secret rebrand: Megan Rapinoe, Priyanka Chopra, …
WEBJun 17, 2021 · The intimate-clothing retailer, known for using models called "Angels" to represent collections and walk in the annual Victoria's Secret Fashion Show, announced a rebrand with a new campaign...
Victoria's Secret Is Bringing Back Its Fashion Show After All
WEBMay 15, 2024 · On Wednesday, the company announced the Victoria’s Secret Fashion Show would indeed return, but that the new-and-improved version "will reflect who the brand is today, plus everything you...
Victoria’s Secret rebrand is a lesson - Retail Brew
WEBDec 1, 2022 · Rebranding from a muddled past is a long journey that requires consistent and authentic messaging supported by real action. For years, Victoria’s Secret was synonymous with its annual fashion shows where an array of supermodels—dubbed “Angels”—paraded the brand’s latest intimate offerings.
Victoria’s Secret inclusive rebranding faces body-image backlash
WEBJul 2, 2021 · A Victoria’s Secret branding overhaul replacing angel-winged supermodels with women of varying shapes and sizes is a necessary and overdue step towards body inclusivity, says applied psychology professor Rachel Rodgers —but the lingerie giant has a long way to go.